Face It Creamy Contouring StickAdd dimension to your face makeup with the Face It Contouring Stick. Its creamy, blendable format lets you place contour where you want it, then soften the edges for a more sculpted-looking finish. The stick format m...

Define your brows with Face It 4-Tip Liquid Eyebrow Pen. Its four micro-fork tips help create fine, hair-like strokes, making it a practical choice for filling sparse areas and shaping a natural-looking brow. Use a light touch for everyday definit...

Bring a polished finishing touch to your makeup with Face it Natural Story Matte Nude Lipstick. This classic bullet lipstick offers a matte lip look, ideal for pairing with softly defined eyes or balancing a more dramatic makeup style.The angled l...

Face It Natural Story Oil Mousse Waterproof BaseStart your face makeup with Face It Natural Story Oil Mousse Waterproof Base. This mousse-style makeup base is a simple step for preparing an even-looking canvas before the rest of your look. Its oil...

Give your lips a luminous finishing touch with Face It 3D Hydra Shimmer Lip Gloss. Its light-catching shimmer and high-shine finish add dimension to a simple lip look or bring extra sparkle when layered over lipstick.The moisturizing formula offer...

Create a defined lash line or a shaped wing with Face It HD 24H Waterproof Gel Eyeliner with Angled Brush. The pot format lets you pick up a small amount at a time, while the angled brush helps guide the edge of your liner.Keep the line fine for e...

Gel Definition in a Pencil FormatCreate a subtle lash-line accent or build a bolder eye look with Face It Waterproof Gel Eyeliner Pencil. This capped pencil brings a gel formula into an easy-to-hold format, making it a practical alternative to a g...

From a Fine Flick to a Bold WingGive your eye makeup a defined finishing touch with Face It Natural Story Black Marker Eyeliner. The pen-style design and pointed tip make it easy to map out a wing in small strokes, then build a thicker line for a ...

Shape your eye makeup look with Face It Waterproof Cake Eyeliner. The compact cake format lets you work with an eyeliner brush to create a fine lash-line accent, a classic wing or a bolder graphic liner look. The shade guide shows Black, Brown and...

Face It Ultra Creamy ConcealerGive your makeup base a more even-looking finish with Face It Ultra Creamy Concealer. Its creamy format makes it a handy pick for targeted application around areas you want to bring into focus, whether you're getting ...

Face It Match Perfection HD Liquid FoundationCreate a polished makeup base with Face It Match Perfection HD Liquid Foundation. This liquid foundation is an easy addition to your face makeup routine when you want to even out the look of your comple...

Define your eye makeup with Face It Natural Story Waterproof Kajal Pencil. This pencil-format eye liner gives you control when tracing the outer lash line, whether you are creating a simple everyday outline or building a bolder eye look.The slim p...

Add a sparkling finishing touch to your eye makeup with Face It Metallic Glitter Liquid Eyeshadow. Its metallic, glittery finish is ideal for creating statement lids and adding shine to party, wedding and festive makeup looks. The tube features a ...

Face It 4-Color Baked Highlighter Palette Add a light-catching accent to your makeup with the Face It Baked Highlighter Palette. Each compact contains four highlighting shades, giving you a choice of tones to complement your face makeup and creat...

Face It Full Coverage Pancake MakeupCreate a more even-looking face makeup base with Face It Full Coverage Pan Cake. This compact-style pancake makeup is a convenient pick for a full-coverage look and targeted touch-ups, whether you're getting rea...

Complete Your Strip Lash RoutineFace It Natural Story Eyelash Glue is a tube-format adhesive for applying false strip lashes. Its narrow nozzle lets you dispense a small amount onto the lash band, making it a practical addition to your eye makeup ...

The Finishing Step for Your False Lash LookPair your false strip lashes with Face It Waterproof Lash Glue. The squeeze tube and narrow nozzle help you dispense a small amount onto the lash band as you prepare your eye makeup. Whether you prefer a ...

A Fuller Finish for Your Eye MakeupGive your eye look extra definition with Face It Natural Story 5D Blink Eyelashes. These black strip lashes have a layered, wispy appearance that adds visible fullness and length to your makeup look. Pair them wi...

Create defined eyes and neatly shaped brows with Face It Natural Story 4-in-1 Gel Eyeliner & Brow Powder. This eye makeup set combines gel eyeliner and eyebrow powder, with black and brown colours shown in the product image. Pair a clean lash-...

Face It 4-Color Blush & Contour PaletteBring cheek colour and definition into your makeup routine with the Face It Natural Story four-colour palette. Each palette contains four face-colour pans in a slim compact, with colour options ranging fr...

Face It Ultra HD Matte Oil Control FoundationPut together a polished makeup look with Face It Ultra HD Matte Oil Control Full Coverage Foundation. Designed for a matte-looking finish with oil control and full coverage, it is a choice for days when...

Finish your makeup with a light sweep of powder using the Face It Fan Brush. Its wide, curved fan-shaped head spreads across a broader area, making it a useful shape to try for softly placing powder highlighter along the cheekbones or adding a lig...

The Face It Eyeshadow Brush (2-in-1) brings two differently sized brush heads together in one tool, so you can switch between broader eye-colour placement and smaller-area detail work without reaching for a second brush.The pictured design pairs a...

Face It Natural Story Face Wash offers a tube-format option for your facial cleansing routine. The pictured range comes in capped squeeze tubes labelled 100g, with colour-coded packaging to distinguish the different versions.Choose a cleansing pro...