Finish your eye makeup with Face It Pure Beauty Volume Curl Waterproof Mascara. Part of the Face It Natural Story range, Pure Beauty is labelled as a lash-maximizing mascara for a fuller, curled-looking lash effect.

The pictured wand has a dense, tapered brush to help work through lashes from root to tip. Apply a light coat for everyday definition or build gradually for a more noticeable finish. Its gold-tone tube adds a polished touch to your makeup essentials.

Product details

• Brand: Face It.
• Range: Natural Story Pure Beauty.
• Packaging reads “Volume Curl Waterproof” and “Lash Maximizer Mascara”.
• Dense, tapered wand brush as pictured.
• Best for adding visible lash definition and a fuller, curled-looking effect.

Waterproof is the manufacturer's packaging claim; results vary with application and wear conditions. No fixed wear duration, lash-growth effect or completely smudge-free result is promised.

How to apply

1. Start with clean, dry lashes. If using a lash curler, use it before mascara.
2. Remove the wand gently and wipe excess product at the tube opening. Avoid pumping the wand.
3. Place the brush near the lash roots without touching the eye, then sweep upwards towards the tips with a gentle zigzag motion.
4. Build with a light additional coat if desired, following the product's directions.
5. Use the tip carefully for smaller lashes and close the tube securely after use.

How to remove

Use an eye-makeup remover suitable for waterproof mascara. Hold a remover-soaked pad gently over closed eyes as directed by the remover, then wipe softly without pulling lashes or rubbing the eye area. Cleanse away residue.

Care and precautions

For external cosmetic use only. Do not share mascara or add water to the tube. Avoid the waterline and direct eye contact. Do not use during an eye infection; discontinue if irritation occurs. Follow the ingredient, expiry and period-after-opening guidance on the actual packaging. Store tightly closed away from heat and direct sunlight.

What's included

1 × Face It Pure Beauty Volume Curl Waterproof Mascara with its built-in wand applicator. Lash curler and makeup remover are not included.