Face It Creamy Contouring StickAdd dimension to your face makeup with the Face It Contouring Stick. Its creamy, blendable format lets you place contour where you want it, then soften the edges for a more sculpted-looking finish. The stick format m...

Define your brows with Face It 4-Tip Liquid Eyebrow Pen. Its four micro-fork tips help create fine, hair-like strokes, making it a practical choice for filling sparse areas and shaping a natural-looking brow. Use a light touch for everyday definit...

Face It Natural Story Oil Mousse Waterproof BaseStart your face makeup with Face It Natural Story Oil Mousse Waterproof Base. This mousse-style makeup base is a simple step for preparing an even-looking canvas before the rest of your look. Its oil...

Face It Ultra Creamy ConcealerGive your makeup base a more even-looking finish with Face It Ultra Creamy Concealer. Its creamy format makes it a handy pick for targeted application around areas you want to bring into focus, whether you're getting ...

Shape your eye makeup look with Face It Waterproof Cake Eyeliner. The compact cake format lets you work with an eyeliner brush to create a fine lash-line accent, a classic wing or a bolder graphic liner look. The shade guide shows Black, Brown and...

Add a sparkling finishing touch to your eye makeup with Face It Metallic Glitter Liquid Eyeshadow. Its metallic, glittery finish is ideal for creating statement lids and adding shine to party, wedding and festive makeup looks. The tube features a ...

Bring a polished finishing touch to your makeup with Face it Natural Story Matte Nude Lipstick. This classic bullet lipstick offers a matte lip look, ideal for pairing with softly defined eyes or balancing a more dramatic makeup style.The angled l...

Create defined eyes and neatly shaped brows with Face It Natural Story 4-in-1 Gel Eyeliner & Brow Powder. This eye makeup set combines gel eyeliner and eyebrow powder, with black and brown colours shown in the product image. Pair a clean lash-...

Face It 4-Color Blush & Contour PaletteBring cheek colour and definition into your makeup routine with the Face It Natural Story four-colour palette. Each palette contains four face-colour pans in a slim compact, with colour options ranging fr...

Face It Full Coverage Pancake MakeupCreate a more even-looking face makeup base with Face It Full Coverage Pan Cake. This compact-style pancake makeup is a convenient pick for a full-coverage look and targeted touch-ups, whether you're getting rea...

Face It Match Perfection HD Liquid FoundationCreate a polished makeup base with Face It Match Perfection HD Liquid Foundation. This liquid foundation is an easy addition to your face makeup routine when you want to even out the look of your comple...

Give your lips a luminous finishing touch with Face It 3D Hydra Shimmer Lip Gloss. Its light-catching shimmer and high-shine finish add dimension to a simple lip look or bring extra sparkle when layered over lipstick.The moisturizing formula offer...

Complete Your Strip Lash RoutineFace It Natural Story Eyelash Glue is a tube-format adhesive for applying false strip lashes. Its narrow nozzle lets you dispense a small amount onto the lash band, making it a practical addition to your eye makeup ...

Bring warmth, cheek colour and facial definition into your makeup routine with the Face It 4-Shade Contouring Kit. Four rectangular powder pans sit together in a slim palette, giving you complementary tones to work with instead of carrying separat...

Face It 4-Color Baked Highlighter PaletteAdd a light-catching accent to your makeup with the Face It Baked Highlighter Palette. Each compact contains four highlighting shades, giving you a choice of tones to complement your face makeup and create ...

Face It Natural Story 6-Color Blusher KitAdd colour and dimension to your cheek makeup with the Face It Natural Story 6-Color Blusher Kit. With six colours in one kit, you can pick a shade to suit your look or blend shades together for a personali...

Face It Natural Story Oil Free Loose PowderFinish your face makeup with Face It Natural Story Oil Free Loose Powder. This loose powder is a practical final step for a soft, less shiny-looking finish. Sweep on a little after your base makeup or use...

Add definition to your makeup with Face it Natural Story Lip & Eye Pencil. Its sharpenable pencil format gives you a fine point for controlled lining, while the protective cap helps keep the tip covered between uses.Use it to trace the natural...

The Finishing Step for Your False Lash LookPair your false strip lashes with Face It Waterproof Lash Glue. The squeeze tube and narrow nozzle help you dispense a small amount onto the lash band as you prepare your eye makeup. Whether you prefer a ...

From a Fine Flick to a Bold WingGive your eye makeup a defined finishing touch with Face It Natural Story Black Marker Eyeliner. The pen-style design and pointed tip make it easy to map out a wing in small strokes, then build a thicker line for a ...

Complete your eye look with Face It Max Curl & Volume Waterproof Mascara. Part of the Natural Story range, Max Mascara is designed for a fuller-looking lash finish and a curled effect, whether you are keeping makeup simple or adding definition...

Give your brows a more defined look with Face It Natural Story 2-in-1 Eyebrow Pencil. The double-ended pencil pictured combines two colour tips, making it practical for filling sparse areas and adjusting definition through the arch and tail.Use a ...

Define your eye makeup with Face It Natural Story Waterproof Kajal Pencil. This pencil-format eye liner gives you control when tracing the outer lash line, whether you are creating a simple everyday outline or building a bolder eye look.The slim p...

Face It Sparkling Dust Glitter EyeshadowAdd a sparkling accent to your eye makeup with Face It Sparkling Dust Glitter Eyeshadow. Presented in a small pot, this glitter eye colour brings a light-catching finish to occasion and evening makeup looks....